World First led the full brand and UX journey:
From brand strategy and identity design through game dynamics and interface design to rapid delivery of the platform in under four months. We worked with elite clubs including AC Milan, Tottenham Hotspur and Atlético de Madrid to integrate the experience into their fan ecosystems at scale, delivering a global launch to tens of millions of fans.

Fanblock transforms how supporters interact with the world’s top football clubs by letting them own a piece of the pitch. Through blockchain-minted digital plots, fans collect, score and compete based on real match events, deepening engagement beyond traditional fandom. 

Fanblock lets fans buy packs of 1 × 1 yard blocks tied to real stadium pitches. Live match data is mapped to these blocks in real time — goals, tackles and key actions generate “Block Points” for owners. Rare blocks nearer the goal yield higher scores. Points unlock prizes from match tickets and signed memorabilia to VIP experiences with the teams.